量化用戶體驗(yàn)有四個(gè)互相關(guān)聯(lián)的重要因素:

1． 品牌(branding)
2． 使用性(usability)
3． 功能性(functionality)
4． 內(nèi)容(content)

一個(gè)客觀的衡量和分析工具，能幫助你的客戶提供有實(shí)事依據(jù)的建議。而不是推測(cè)的意見和觀點(diǎn)。我們?cè)谶@篇文章中的探討能幫助你：

1． 盡可能的去除你的主觀偏好。
2． 使具有不同背景的人（設(shè)計(jì)人員、開發(fā)人員、客戶）能夠在理解網(wǎng)站上有統(tǒng)一的共識(shí)。
3． 創(chuàng)立與競(jìng)爭(zhēng)對(duì)手網(wǎng)站或者以往的開發(fā)相比較的基本規(guī)則，為你的客戶提供一個(gè)對(duì)他們網(wǎng)站的優(yōu)缺點(diǎn)事實(shí)依據(jù)，視覺上的展示。

衡量用戶體驗(yàn)

用戶體驗(yàn)正如上面所說的4大重要因素。但是我們?nèi)绾瘟炕歪哌@些看似無形的元素呢？

我們把我們的分析分成四部分，每個(gè)用戶體驗(yàn)元素為一個(gè)部分。對(duì)每個(gè)元素我們創(chuàng)建一系列的描述和參數(shù)，有針對(duì)性的考查網(wǎng)站。每個(gè)描述分類1-X個(gè)級(jí)別，我們?cè)谶@個(gè)范圍內(nèi)給每個(gè)描述打分，等到你完成了第一部分的分析，你應(yīng)給四個(gè)部分的描述分別打分。

文章中的示例分析，在每個(gè)元素中僅用了5個(gè)參數(shù)，因?yàn)槲覀冊(cè)O(shè)20分一個(gè)檔，最大分值為100，在每個(gè)元素中如果我們加上另外五個(gè)描述/參數(shù)每個(gè)元素就是10分一個(gè)檔，下面就是有關(guān)每個(gè)元素和描述/參數(shù)的概要。

一．品牌

用來衡量網(wǎng)站品牌的描述包括：

1．用戶為訪問都提供了有吸引力的難忘的體驗(yàn)
2．網(wǎng)站的視覺效果與品牌一致
3．圖片，附加內(nèi)容，多媒體內(nèi)容提供了體驗(yàn)過程的價(jià)值
4．網(wǎng)站傳達(dá)了品牌設(shè)定的程度。
5．網(wǎng)站充分運(yùn)用了這個(gè)體能力，加強(qiáng)了或延伸了品牌。

二、功能性

功能性包括所有的技術(shù)上的及屏幕之后的流程及應(yīng)用，它伴隨著為所有最終用戶提供互動(dòng)服務(wù)。而且有時(shí)對(duì)公眾和管理員都有意義。

用來衡量功能性的描述包括：

1． 用戶及時(shí)獲得對(duì)其查詢和提交信息的反饋。
2． 深晰的任務(wù)過程的告知（比如成功頁面或郵件更新提示）
3． 網(wǎng)站和應(yīng)用加上了一般的安全及個(gè)人隱私的標(biāo)準(zhǔn)
4． 在線功能與離線業(yè)務(wù)結(jié)合
5． 網(wǎng)站包含管理工具，加強(qiáng)管理員的效率。

三、使用性

使用性包括 一般意義上的對(duì)所有網(wǎng)站的內(nèi)容和特點(diǎn)的易用性。在可能之下的二級(jí)主題還包括導(dǎo)航的友好性。他們包括：

1． 網(wǎng)站防止錯(cuò)誤發(fā)生，并幫助使用都從錯(cuò)誤中恢復(fù)。
2． 整體頁面?zhèn)戎貞?yīng)針對(duì)主要目標(biāo)受眾優(yōu)化。
3． 網(wǎng)站幫助其訪問都達(dá)成一般性目標(biāo)和任務(wù)。
4． 網(wǎng)站保持其一致性和標(biāo)準(zhǔn)。
5． 網(wǎng)站能為有殘疾用戶提供特定內(nèi)容。

四、內(nèi)容

內(nèi)容指網(wǎng)站的實(shí)際內(nèi)容，文本，圖片，多媒體等到，以及其結(jié)構(gòu)，信息體結(jié)構(gòu)。
我們考慮信息和內(nèi)容是如果根據(jù)用戶需要和客戶業(yè)務(wù)要求而組織的。

1． 連接密度帶來的清晰度和簡(jiǎn)單的網(wǎng)站瀏覽。
2． 內(nèi)容組織方便了用戶實(shí)現(xiàn)他們的目標(biāo)
3． 內(nèi)容及時(shí)準(zhǔn)確
4． 內(nèi)容與用戶需要和商務(wù)目標(biāo)相切合。
5． 多語言的綜合性內(nèi)容。

結(jié)果：

首先，將每個(gè)元素的價(jià)值相加，因?yàn)槊總€(gè)元素設(shè)定了一個(gè)最大和為100的量級(jí)，我們得到的是一個(gè)百分比的分?jǐn)?shù)。最好的方式是通過一個(gè)蜘蛛圖來展示。

通過分析獲得創(chuàng)意

文中描述的分析和方法的優(yōu)點(diǎn)在于它們能迎合你的特定客戶?？筛鶕?jù)需要加入其它考察元素。

這個(gè)分析平臺(tái)使你能在你選取的某一元素中增加權(quán)重，比如你的客戶是一個(gè)生產(chǎn)商，它非常側(cè)重品牌和外觀及氛圍。毫無疑問你可以修改衡量體系，給予品牌元素更多更好的側(cè)重。給于可通知性少些側(cè)重。

轉(zhuǎn)載請(qǐng)標(biāo)明本文地址：http://www.fullsearcher.com/n2005815135618735.asp

英文原文：

How To Quantify The User Experience

By Robert Rubinoff   April 21st 2004  

Many look to the user experience as an overall indicator of Website success. Analyzing how effectively a Website provides for a net positive user experience can often turn into a subjective affair, rife with opinion and short on objectivity.

This article outlines a quick-and-dirty methodology for quantifying the user experience, which I"ve found to be very useful in providing clients with a quick, objective, visual representation of where their site stands vis-à-vis the competition or past development efforts.

What is the User Experience?

The term "user experience" refers to a concept that places the end-user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone. It"s based on the general concept of user-centered design.

The user experience is primarily made up of a four factors:

• branding
  
• usability
  
• functionality
  
• content

Independently, none of these factors makes for a positive user experience; however, taken together, these factors constitute the main ingredients for a website"s success.

Take, for example, a brilliantly designed site that routinely gives server errors, or times-out. Or imagine a fantastic, database-driven application that, for some reason or other, is never used because it"s buried deep within the bowels of the site"s information architecture. In both cases, we see that the independent elements of branding, usability, functionality and content structure aren"t necessarily indicative of a site"s success. Yet, when taken together, these core elements provide the basis for the user experience.

The Need for an Objective Analysis Tool

Say you"ve got a new lead -- they"re unhappy with their Website in its current form and want you to help steer the site in the right direction. If you"re like me, the first thing you"ll do is take a look at the site and make some cursory mental notes. How then do you convey these ideas and notes back to the client without simply ripping the current site apart?

The problem is that each of our perceptions of how "good" or "bad" a Website is, is skewed by our personal backgrounds and specialties within the industry. Asked to evaluate a Website"s benefits and constraints, a developer, usability professional, designer or information architect may come up with an entirely different critique.

An objective tool for measurement and analysis helps you provide your clients with fact-based recommendations, as opposed to mere conjecture and opinion. The methodology we"ll explore in this article will help you to:

• Remove your personal preferences (subjectivity) from the equation as much as possible.
  
• Enable persons with different backgrounds (designers, developers, clients) to share a common understanding of the site.
  
• Create ground rules for comparisons of the site to those of competitors, or past development efforts.
  
• Provide your clients with a fact-based, visual representation of their site"s benefits and limitations.

Measuring the User Experience

As mentioned above, the user experience is made up of four interdependent elements:

• branding
  
• usability
  
• functionality
  
• content

But, how can we quantify and measure these seemingly intangible elements?

The methodology is quite simple. We separate our analysis into four sections -- one for each of the four elements of the user experience. For each of these elements, we create a series of statements or parameters against which the Website in question will be measured. A scale of 1 to X is created for each of the statements; we give each statement a score within this range.

Once you"ve completed this first part of the analysis, you should have a score for each of the statements in each of the four sections.

In the sample analysis attached to this article, we only used five statements or parameters for each element. Consequently, we work with a 20-point scale, so that the maximum total score of the site is 100. So, if we added an extra five statements or parameters to each element, we"d rate each on a 10-point scale.

Below, find a brief explanation of each of the elements and the statements or parameters used in the sample analysis.

Branding

Branding includes all the aesthetic and design-related items within a Website. It entails the site"s creative projection of the desired organizational image and message. Statements used to measure branding can include:

• The site provides visitors with an engaging and memorable experience.
  
• The visual impact of the site is consistent with the brand identity.
  
• Graphics, collaterals and multimedia add value to the experience.
  
• The site delivers on the perceived promise of the brand.
  
• The site leverages the capabilities of the medium to enhance or extend the brand.

Functionality

Functionality includes all the technical and "behind the scenes" processes and applications. It entails the site"s delivery of interactive services to all end users, and it"s important to note that this sometimes means both the public as well as administrators. Statements used to measure a site"s functionality can include:

• Users receive timely responses to their queries or submissions.
  
• Task progress is clearly communicated (e.g., success pages or email updates).
  
• The Website and applications adhere to common security and privacy standards.
  
• Online functions are integrated with offline business processes.
  
• The site contains administration tools that enhance administrator efficiency.

Usability

Usability entails the general ease of use of all site components and features. Sub-topics beneath the usability banner can include navigation and accessibility. Statements used to measure usability might include:

• The site prevents errors and helps the user recover from them.
  
• Overall page weight is optimized for the main target audience.
  
• The site helps its visitors accomplish common goals and tasks.
  
• The site adheres to its own consistency and standards.
  
• The site provides content for users with disabilities.

Content

Content refers to the actual content of the site (text, multimedia, images) as well as its structure, or information architecture. We look to see how the information and content are structured in terms of defined user needs and client business requirements. Statements used to measure content can include:

• Link density provides clarity and easy navigation.
  
• Content is structured in a way that facilitates the achievement of user goals.
  
• Content is up-to-date and accurate.
  
• Content is appropriate to customer needs and business goals.
  
• Content across multiple languages is comprehensive.

In most instances, I use from 10-20 separate statements for each of these four elements. I suggest you use the statements above as a basis for creating your own analysis. Remember that if you add more statements, you must also refine the 20-point scale so that each element"s total score is 100. For example, if you used 10 statements for each element, then your rating scale would be 1-10. If you used 20 statements for each element, your scale would be 1-5.

For a example of this style of analysis download this sample Excel file.

Displaying Your Results

Once you"ve completed your analysis and have values for each of the statements or parameters, it"s time to put this data into a clear, communicative format.

The first thing we want to do is add up all the values for each element. Because we"ve set the point scale to provide with a maximum score of 100 for each element, what we really have is a percentage score. Once we have these percentage values, what I"ve found works best is to create a Spider chart to visually represent them. Microsoft"s Excel or Open Office Calc both work well here, although any spreadsheet program with graphing capabilities will do.

Using your spreadsheet program, you can generate a host of visual representations of the data. See the sample file you downloaded above for more examples.

Get Creative with Your Analysis

The great thing about the analysis and methods described in this article is that they can be catered to your specific client or project needs.

There"s no reason why you couldn"t add a fifth category to the analysis to describe accessibility or business metrics. For example, say you"ve got a government client that needs to adhere to Section 508 regulations (for the U.S.). You could easily create a set of statements or parameters that deal exclusively with the accessibility element, modifying your charts to display accordingly. Likewise, it would be very easy to create a category that deals exclusively with your client"s important business metrics, for example, ROI, click-through rates, conversions, or repeat customers.

Alternatively, this platform of analysis can enable you to add greater weight to particular elements of your choice. Say you have a client who"s a luxury goods manufacturer, and is heavily focused on branding and look and feel. There"s no reason why you couldn"t create a modified measurement system that gave greater weight to the branding elements and less to, say, the usability elements.

Practical Uses

I"ve incorporated this analysis into a number of different projects on which I"ve worked. Often, I include a "quick and dirty" analysis as an appendix to a new client proposal, to provide the prospective clients a snapshot view of where their site stands vis-à-vis the competition.

Providing this kind of review also gives you an excellent chance to display your professionalism. Chances are that other firms bidding on the RFP in question will not include such "free" consulting services -- and your inclusion of this report in your proposal may be a decisive factor in your favor.

In other instances, I"ve had clients pay for an in-depth analysis of their site complete with recommendations. This type of report includes, for each of the statements or parameters, several descriptive paragraphs complete with examples or screen shots. If I"m ultimately hired to follow through on my recommendations, I often schedule another evaluation six months after the launch of the site as a means of showing improvement, while at the same time reinforcing the value of my services.

This type of analysis can also serve as a gateway project that leads to further business. If you price the analysis well, it can be a great tool for getting your foot in the door and showing the new client the benefits of your services.

-------------------一些其他資料和翻譯，沒有整理成文，隨便看看吧-----------------------------

如何量化用戶體驗(yàn)度：

作者：羅伯特·魯彬諾夫　?。玻埃埃茨辏丛拢玻比?span lang="EN-US">

讀者級(jí)別：８．３

許多人把用戶體驗(yàn)度視為評(píng)估一個(gè)網(wǎng)站是否成功的全部標(biāo)志。一個(gè)網(wǎng)站為其用戶體驗(yàn)度能否提供真實(shí)有效的分析，很容易付諸于主觀，僅僅停留于觀點(diǎn)層面而缺少客觀的依據(jù)。

　本文簡(jiǎn)述了量化用戶體驗(yàn)的一種快而臟的方法，這個(gè)方法我覺得在幫助客戶迅速、有目標(biāo)、視覺表現(xiàn)

什么是用戶體驗(yàn)？

術(shù)語“用戶體驗(yàn)”指的是　　應(yīng)用軟件和審美價(jià)值，它以用戶至上的觀點(diǎn)作為基石

用戶體驗(yàn)度主要由一下四種因素構(gòu)成：

印象(感官?zèng)_擊)

實(shí)用性

功能型

內(nèi)容　　

這些因素相互關(guān)聯(lián)，不可分割，共同形成正確的用戶體驗(yàn)。這些因素也是一個(gè)網(wǎng)站成功所必不可少的主要因素。

圖表：用戶體驗(yàn)四要素：印象（感官?zèng)_擊）、實(shí)用性、功能型、內(nèi)容

舉例來說，一個(gè)擁有完美設(shè)計(jì)和策劃的網(wǎng)站卻頻繁發(fā)生服務(wù)器錯(cuò)誤，或者訪問時(shí)間過長(zhǎng)，或者想像下更加怪異的情況：申請(qǐng)數(shù)據(jù)庫驅(qū)動(dòng)……由于這樣或者那樣的原因，網(wǎng)頁幾乎沒有被使用過，而被網(wǎng)站內(nèi)部的信息構(gòu)造所掩埋。從以上兩種情形我們可以看出獨(dú)立來看這四種要素，并不能說網(wǎng)站是成功的。然而，綜合在一起，卻構(gòu)成了用戶體驗(yàn)的核心。

目標(biāo)分析工作的必要性

如果你的新領(lǐng)導(dǎo)：他們對(duì)網(wǎng)站的現(xiàn)狀并不滿意，希望你來把握網(wǎng)站的正確航向。如果你認(rèn)同我的話，那么首先你要做的是瀏覽網(wǎng)站并作一些粗略的記錄，在沒有對(duì)網(wǎng)站進(jìn)行哪怕粗略的分析之前，你如何把創(chuàng)意和想法簡(jiǎn)要得傳達(dá)給客戶呢？

問題在于，我們對(duì)一個(gè)網(wǎng)站好與壞的感知評(píng)價(jià)，更傾重于個(gè)人的背景和性格。

·盡可能跳出你的個(gè)人主觀圈套

·讓不同背景的人（包括設(shè)計(jì)/開發(fā)和委托方）對(duì)網(wǎng)站的理解達(dá)成一致

·為與同類型競(jìng)爭(zhēng)者或者過往的事件的對(duì)比創(chuàng)建一個(gè)基本準(zhǔn)則

·為網(wǎng)站客戶就權(quán)利和利益提供一個(gè)真實(shí)，形象的平臺(tái)

衡量用戶體驗(yàn)

提及上述問題，用戶體驗(yàn)由四種因素構(gòu)成：＾

但是如何量化這四種看起來很抽象的因素呢？

辦法很簡(jiǎn)單，我們將我們的整體分析分散于四個(gè)部分，scale

談?dòng)脩趔w驗(yàn)

         前幾天出門丟垃圾的時(shí)候忘記帶了鑰匙而需要敲門等人開門才進(jìn)去時(shí)感覺防盜門很不方便，因?yàn)殚T外的把手不可開門，當(dāng)然我知道是為了防止粗心的人忘記保險(xiǎn)而讓小偷有機(jī)可趁，所以當(dāng)我轉(zhuǎn)思到這點(diǎn)的時(shí)候，我也就意識(shí)到門外用鑰匙開門的重要性與出門丟垃圾需帶鑰匙。這個(gè)事也就讓我想要寫下我對(duì)用戶體驗(yàn)的理解，待以后可以看看自己多么的不成熟 ：P         什么是用戶體驗(yàn)?zāi)?/span>? UE (User Experience)是指用戶訪問一個(gè)網(wǎng)站使用一個(gè)產(chǎn)品時(shí)的全部體驗(yàn)。他們的印象與感覺！是否能夠成功的訪問和使用，是否訪問或使用的很享受，是否還會(huì)繼續(xù)訪問和使用，是否能忍受現(xiàn)有的BUG(缺陷)，是否能在有疑問的時(shí)候得到解決。         我們網(wǎng)站客戶服務(wù)，工程部，設(shè)計(jì)部都是為了一個(gè)重要指標(biāo)，即是用戶體驗(yàn)，但是用戶體驗(yàn)很難被量化，特別是設(shè)計(jì)。很難評(píng)價(jià)哪個(gè)好哪個(gè)不好。       根據(jù)自己想象的方式，為做好用戶體驗(yàn)UI 設(shè)計(jì)師所需做的工作可分為:           1、設(shè)計(jì)前：做信息架構(gòu)，網(wǎng)站地圖，素材修改等。           2、設(shè)計(jì)中：做原型評(píng)估，就是對(duì)設(shè)計(jì)的排版，界面上的元素進(jìn)行評(píng)估           3、設(shè)計(jì)后：用戶測(cè)試，滿意度調(diào)查問卷，用戶面談，和自己的啟發(fā)性評(píng)估       而后發(fā)現(xiàn)單是設(shè)計(jì)師如何在設(shè)計(jì)中評(píng)估自己的排版呢?這些事情幾乎都是不同類型的工作，而應(yīng)該分開為二個(gè)工作.還是應(yīng)該集中為一體呢?       想到這里我開始有點(diǎn)糊涂了，記下來，待工作之余再來細(xì)細(xì)思考！       我特別想聽聽大家對(duì)客戶體驗(yàn)這個(gè)工作的想法! 而我寫下糊思亂想的東西! 不對(duì)的地方多多批評(píng)，偶是個(gè)知錯(cuò)就改的好孩子 :)

  體驗(yàn)的《爆米花報(bào)告》

    “體驗(yàn)經(jīng)濟(jì)”早已不是一個(gè)新的概念，在不少人的心目中，它和“忽悠”有著異曲同工的意思，在他們看來，“體驗(yàn)”抽象而不實(shí)在，是形而上的東西。往難聽了說，就是一個(gè)商業(yè)噱頭，是掩人耳目的包裝和炒作。

    而另一方面，很多人卻又對(duì)“體驗(yàn)”這一理論堅(jiān)信不疑，奉為圭皋，并把它提升到前所未有的高度。《商業(yè)周刊》曾斷言：“能否有效的管理‘客戶體驗(yàn)’，將決定企業(yè)在下一個(gè)十年的生存”；《哈佛商業(yè)評(píng)論》認(rèn)為：“繼產(chǎn)品經(jīng)濟(jì)和服務(wù)經(jīng)濟(jì)之后，體驗(yàn)經(jīng)濟(jì)時(shí)代已經(jīng)來臨。”；《第三次浪潮》的作者托夫勒更直接給出振聾發(fā)聵的預(yù)測(cè)：“未來的所有企業(yè)，都將依靠提供體驗(yàn)服務(wù)才能取得成功。”

    體驗(yàn)到底是什么？這的確是一個(gè)聽起來容易，但又難以準(zhǔn)確回答的問題。從目前已有的論述中，我們很難找到一個(gè)讓所有人都滿意的答案。體驗(yàn)這個(gè)詞本身，就有著太強(qiáng)的個(gè)性化色彩。對(duì)不同的個(gè)人、不同的團(tuán)體、不同的企業(yè)來說，體驗(yàn)都會(huì)折射出不同的光芒，很大程度上，它是需要意會(huì)而難以言傳的。

    看到這里，也許有人會(huì)嗤之以鼻，的確，在這個(gè)越來越注重現(xiàn)實(shí)的世界，連愛情都可以被分解為：“苯氨基丙酸、多巴胺、內(nèi)啡肽等化學(xué)成份的綜合作用”，誰還愿意費(fèi)心費(fèi)力去理解這些“玄而又玄”的東西。

    不過，“體驗(yàn)”顯然不只是媒體上熱鬧一時(shí)的話題，全世界最大、最具影響力的未來學(xué)研究機(jī)構(gòu)——哥本哈根未來學(xué)研究院(CIFS)院長(zhǎng)，丹麥的羅爾夫·詹森曾在其著作《夢(mèng)想社會(huì)》中，提出了一個(gè)令人深思的預(yù)測(cè)：“未來的產(chǎn)品，必須取悅我們的心，而不是大腦，”換句話說，未來成功的企業(yè)，重要的是讓消費(fèi)者體驗(yàn)到“爽”，而不是從邏輯上告訴他所購買的產(chǎn)品是如何的“值”，很明顯，產(chǎn)品的性價(jià)比逐漸被放到了相對(duì)次要的位置。

    作為全球一百多家國(guó)際馳名公司和政府機(jī)構(gòu)的戰(zhàn)略顧問，羅爾夫·詹森還進(jìn)一步強(qiáng)調(diào)，“現(xiàn)在是為產(chǎn)品和服務(wù)加入體驗(yàn)與情感價(jià)值的時(shí)候了”。對(duì)企業(yè)而言，這是啟發(fā)未來戰(zhàn)略思維的全新邏輯，是理解和把握未來市場(chǎng)不可或缺的向?qū)А?/span>

    可能有人認(rèn)為，這種趨勢(shì)即使存在，也只會(huì)限于個(gè)人消費(fèi)和娛樂領(lǐng)域。但請(qǐng)不要忘記，不只是個(gè)人，作為企業(yè)，也會(huì)有自己的夢(mèng)想。

    實(shí)際上，即使是在我們身處的IT產(chǎn)業(yè)，對(duì)體驗(yàn)的追求也很容易找到：惠普很早就反復(fù)強(qiáng)調(diào)，要打造“全面客戶體驗(yàn)”；微軟以體驗(yàn)（XP）為WINDOWS操作系統(tǒng)命名，并宣稱其“重新定義了人、網(wǎng)絡(luò)和軟件之間的體驗(yàn)關(guān)系”；戴爾公司總部每間辦公室都寫著：“客戶體驗(yàn)：把握它”；聯(lián)想楊元慶表示“全面的客戶體驗(yàn)，是新聯(lián)想集團(tuán)的精神”；浪潮提出了PC與服務(wù)器的“體驗(yàn)式營(yíng)銷”……。

    這份“體驗(yàn)名單”還可以很輕松的開列下去，但這，并不是我們今天要做的。從《體驗(yàn)經(jīng)濟(jì)》這本標(biāo)志性的著作問世，到現(xiàn)在已經(jīng)5年了。“體驗(yàn)”這一概念作為理論產(chǎn)品本身，也到了該被回顧和檢討的時(shí)候。也正因此，《網(wǎng)絡(luò)世界》借著六周年專刊的時(shí)機(jī)，對(duì)“體驗(yàn)”理論在網(wǎng)絡(luò)IT行業(yè)的現(xiàn)狀和發(fā)展，以及眾多企業(yè)究竟如何“提升用戶體驗(yàn)”，做一個(gè)概括性的總結(jié)和梳理，以為我們下一步的前行，尋找更好的落腳點(diǎn)。

    九十年代初，曾有一本名為《爆米花報(bào)告》的書風(fēng)靡一時(shí)，和“體驗(yàn)經(jīng)濟(jì)”相類似的是，該書也是對(duì)未來消費(fèi)趨勢(shì)的分析和預(yù)測(cè)，并且經(jīng)歷了從最初的不被認(rèn)同，到最終以“95%的正確率”被媒體大加贊賞。

    我們希望，這本?？軌虺蔀橐槐娟P(guān)于行業(yè)用戶和IT產(chǎn)業(yè)的新《爆米花報(bào)告》，雖然不管從深度還是廣度上，我們都只是淺嘗輒止，無法像該書一樣，對(duì)未來企業(yè)用戶IT投資作出詳盡細(xì)致的預(yù)測(cè)，但至少，這是一次難得的嘗試。如果讀者閱讀完本刊，能夠從《體驗(yàn)》中獲得一些“體驗(yàn)”，這將也是我們對(duì)這本?？淖畲笃谕?。 ■

    體驗(yàn)之緣

    “法不孤起，仗緣乃生”體驗(yàn)作為指導(dǎo)今天和未來商業(yè)活動(dòng)最重要的準(zhǔn)則，絕不是憑空出世，雖然現(xiàn)在還無法給出“體驗(yàn)”的完美經(jīng)濟(jì)模型，但“緣者自圓”，一些最重要的規(guī)律，已經(jīng)由體驗(yàn)經(jīng)濟(jì)自己展示出來。

    “體驗(yàn)”——怎樣改變我們

    體驗(yàn)之元

    不管是過去還是未來，企業(yè)都是商業(yè)活動(dòng)中最基本、最具能動(dòng)性的“元素”，他們順應(yīng)并推動(dòng)了“用戶體驗(yàn)”的演進(jìn)和發(fā)展，并在這一過程中，或脫穎而出，或黯然消亡。