What Real People Use on the Web，很有價值和參考借鑒的結(jié)果：
1、 主要使用Google作為搜索引擎。有成年人出于習(xí)慣是使用Google；有青少年因為學(xué)校希望他們使用Google而使用
2、 不愿意為online video付費
3、 愿意免費試用online video的用戶，喜歡online video勝過下載
4、 成年人使用Youtube每周3-4小時，青少年每天2-3小時
5、 有一半人讀寫blog
6、 成年用戶主要將Yahoo用于娛樂和瀏覽新聞，同時主要使用的是Yahoo的Mail
7、 青少年覺得Yahoo形象是“老年癡呆（silly）”；
8、 年輕人覺得Google“更像個朋友”，
9、 所有年輕人對Google的信任超過Yahoo
10、大多數(shù)人都有向互聯(lián)網(wǎng)上傳內(nèi)容的經(jīng)歷
11、人們對于msn可說的內(nèi)容比較少。甚至有人在被提到msn時說喜歡xbox（MS的悲哀）
PS：也驗證了我前文的觀點，Yahoo老年遲暮
原文如下：
At last year‘s Web 2.0 Conference, a much discussed panel was one featuring a group of teenagers telling everyone what Web products they use. This year the concept has been take an extra level, by inviting the parents of the teenagers as well. The panel was moderated by Safa Rashtchy.
Most of the panel has Google as their main search engine. One adult panelist uses Ask.com, because she can put questions into the search box. One (adult) panelist says she uses Google out of habit. Another adult panelist uses Yahoo for the maps and other information. One of the teenagers says she uses Google because her school wants her to. Most of the panelists did not know MSN had a search engine.
In regards to online video, one adult panelist said she spends 3-4 hours per week on YouTube. A teenager spends 2-3 hours a day at the library with his friends watching YouTube. One teenager says he uses Google Video. Another says she uses some download software (Shakespeare something??). Safa asks would any of them pay $1 to watch video, e.g. Lost. The majority opinion is no. As for free but with videos, one teenager says she would and in fact it‘s better than download.
Website recognition
Safa rattles off some names of websites:
Skype - just two people know what it is and use it, both for international calls. One says "it rarely works" in terms of sound quality.
craigslist - yes
yelp - no
judyslist - no
blogs - yes, about half read them read them; a couple mentioned reading them on myspace, but also for their interests/hobbies
Re uploading, most have done this. One adult panelist says pictures.
Internet Companies
Safa now asks about companies:
Yahoo: most of the adult panelists use them - e.g. for horoscopes. a lot of them use Yahoo Mail (a few use Gmail); one teenager thinks Yahoo is "silly", as in entertaining. One adult panelist says she likes Yahoo for things like games and emails, and scans the news.
Google: one teenager "seems more like a friend" and he also uses Gmail because it‘s easy and user-friendly; another says he uses Google Video and he likes Google; all the teenagers would trust Google over Yahoo!
MSN: nobody has much to say about it; one teenager says he likes Xbox; one says they like the little (cartoon) characters. Word was mentioned.
eBay: some of them use it, e.g. for concert tickets, books etc.
Amazon: a few people, one says for "mostly media type things" like books, CDs.
Instant Messaging
One teenager uses AOL "all day" to talk to his friends. Same for another teenage boy. Three most mentioned by teenagers were AIM, MSN and Yahoo. One says 2-3 hours per day.
MySpace
One teenager compares MySpace to xmas presents, because he sees something new or a new friend every day - he spends around 3 hours per day. Another says 2-3 hours per day - "making sure my profile‘s good". One mother signed up to monitor what her child was doing - she found out her 14 year old son was 17 on MySpace.
Questions
Do they read paper books? Not much response, but one uses book summaries.
Issues? One says security and spam (she has been a victim of identity theft).
Browser choice: 3 teenagers say Firefox. Two say IE. Of the adults, 3 say IE, one says Opera, one Firefox.
Cellphone use? The adults use them for text and talk; they all seem to use email on a cellphone. One notes she has a sidekick.
