關(guān)于寫博客的十大確鑿真相
With job satisfaction rates at record lows and more and more people looking to enjoy a higher quality of life, millions of people are desperately trying to leave their miserable jobs and are flocking to the world of blogging and Internet marketing.
隨著人們的工作滿意度降到了有史以來(lái)的最低點(diǎn)，并且越來(lái)越多的人想要追求高品質(zhì)的生活享受，因此數(shù)百萬(wàn)人不顧一切地離開令他們痛苦的工作，聚集到博客世界和網(wǎng)絡(luò)營(yíng)銷之中。
If you're already a blogger, chances are you've heard of Darren Rowse, Brian Clark, and Leo Babauta. These names are synonymous with blogging success and the dream of living the "Internet lifestyle".
如果你已經(jīng)是位寫博人，有可能你早就聽說(shuō)過(guò)達(dá)雷·勞斯、布萊恩·克拉克和利奧·巴布塔。這些人名就是成功寫博以及“網(wǎng)絡(luò)生活”之夢(mèng)的同義詞。1
On the surface, blogging as a business seems like a dream job. You get to set your own hours, work from anywhere with little more than a laptop, connect with fascinating people from all over the world, and potentially have an impact on the entire world.
表面上看，以寫博做生意似乎是個(gè)夢(mèng)想中的工作。你可以安排自己的時(shí)間，只要一臺(tái)筆記本電腦就可以在任何地方工作，與世界各地神奇的人們聯(lián)絡(luò)，而且很有可能會(huì)對(duì)整個(gè)世界帶來(lái)影響。2
Now THAT'S a job!
如今，那就是一種工作！
The Truth
真相
Don't get me wrong, blogging does offer all these things and more and beats the hell out of sitting in a cubicle working for the man every day of the week.
千萬(wàn)別誤解我，寫博客所帶來(lái)的不僅是這些，還猛擊了那種坐在小隔間里終日為某個(gè)人效力的工作。
Given how many people are drawn to this lifestyle, the competition to stand out and become noticed is enormous. Millions of blogs are started each day and cover every conceivable topic imaginable.
考慮到會(huì)有多少人被這種生活方式所吸引，因此想要脫穎而出并倍受關(guān)注還是會(huì)有很大壓力的。每天都有成千上萬(wàn)的博客更新，涉及到能夠想象的到的任何話題。
What often begins as the thought of a life working on your iPad while sitting on a sandy beach, slowly transforms into the harsh reality of what goes into building a successful and profitable business from your blog.
人們通常會(huì)在最初設(shè)想著坐在沙灘上手持ipad工作，這種想法漸漸地會(huì)轉(zhuǎn)變?yōu)閲?yán)酷的現(xiàn)實(shí)，那就是以你的博客來(lái)經(jīng)營(yíng)一場(chǎng)成功的有利可圖的生意。
Before you embark on a journey to quit your job and become the next pro blogger, you need to fully understand what goes into creating a sustainable business.
在你著手辭掉工作成為下一個(gè)專業(yè)寫博人之前，你需要全面了解開始打造一場(chǎng)可持續(xù)的生意所需要的東西。
10 Things To Consider Before Committing Yourself To Blogging For A Living
在致力于寫博為生之前要考慮的十點(diǎn)
1.Time
1. 時(shí)間
Blogging takes time, A LOT of time. If you want to get rich on the Internet, it can be done for sure. However, blogging is not the quickest way. Not even close. Be prepared to spend months or even years just learning the basics, building significant traffic, and becoming an authority in your niche.
寫博客是要花費(fèi)時(shí)間的，許多時(shí)間。如果你想在網(wǎng)絡(luò)上發(fā)財(cái)致富，這肯定是能夠?qū)崿F(xiàn)的。然而寫博客不是最快的方法，甚至也不是離成功最近便的方法。準(zhǔn)備好用幾個(gè)月或者甚至幾年的時(shí)間僅僅學(xué)習(xí)一些基礎(chǔ)知識(shí)，建立起重要的流量，在你的專門領(lǐng)域中成為權(quán)威。
You need to really think long and hard and be completely honest with yourself about whether you are going to be wiling to invest your precious time into building your blog. The statistics show that most bloggers quit within the first 6 months and I think one of the main reasons is that the time required of them is too demanding.
你必須真正地去思考得長(zhǎng)遠(yuǎn)并堅(jiān)決一些，對(duì)于是否愿意將你的寶貴時(shí)間投資在打造你的博客上，你必須完全聽從內(nèi)心的想法。統(tǒng)計(jì)資料顯示，大多數(shù)寫博人在最初的六個(gè)月內(nèi)就放棄了，我認(rèn)為主要原因之一就是寫博對(duì)他們時(shí)間上的要求太苛刻了。
2.Patience
2. 耐心
If you were not blessed with an inordinate amount of patience, then you need to learn how to become so quickly. Blogging success will not come easy and if you think it will, you are going to be sorely disappointed. Does rapid success happen?
如果上天沒(méi)有賜予你極大的耐心，那么你需要很快地學(xué)會(huì)如何變得有耐心。寫博成功不會(huì)來(lái)得那么容易，如果你認(rèn)為很容易，你將會(huì)有強(qiáng)烈的失落感?？焖俪晒?huì)發(fā)生嗎？
Yes, there is always the chance you will hit the lottery and your story will be picked up be some huge player, but that's a rarity. Plan on the process of becoming successful as a long journey and if it happens quickly, then all the better.
是的，總是有那么種可能，你會(huì)碰上好運(yùn)，你的故事會(huì)被發(fā)現(xiàn)，你會(huì)成為巨大的贏家，但是這種情況很罕見。準(zhǔn)備好把成功的過(guò)程當(dāng)做一場(chǎng)長(zhǎng)途旅行。如果成功來(lái)得很快，那么反而更好。
3.Commitment
3. 承諾1
If your goal is to blog part-time and you just want to build it when you have the time, then that's just fine. Blogs can certainly be turned into profitable businesses by taking this approach; it just takes much longer.
如果你的目標(biāo)就是兼職寫博客，僅僅想要在你有時(shí)間的時(shí)候去經(jīng)營(yíng)它，那么這也可以。通過(guò)這種方法，這些博客肯定會(huì)被轉(zhuǎn)化為有利可圖的生意，只不過(guò)所花的時(shí)間要更長(zhǎng)一些。
However, if your goal is like mine, which is to build your blog into a full-time income producing business and leave your job, you may want to consider making a stronger commitment.
然而，如果你的目標(biāo)跟我的一樣，就是全職寫博客來(lái)從中獲取收入并離開已有的工作，那么你可能要考慮作出更堅(jiān)定的承諾。
With this type of commitment, I'm talking about jumping in with both feet. And that often means living, breathing, and sleeping your blog. Personally, I think this is instrumental to blogging success. The funny thing is that when you really love what you're doing (which hopefully you do), you want to be completely enveloped in your blog.
這種承諾，我指的是全心全意地投入其中。這通常是指同你的博客一起生活、呼吸、睡覺(jué)。就我個(gè)人而言，我認(rèn)為這對(duì)于寫博成功是有幫助的。有趣的是，當(dāng)你真正愛(ài)上你正在做的事情（有前途的事情）時(shí)，你想要完全沉浸在博客之中。
It doesn't even feel like work when you are passionate about it. Just remember, this is YOUR empire you're building, you should be committed like none other.
這并不像是當(dāng)你對(duì)此充滿熱情的時(shí)候才工作。只要記住，這是你正在建造的帝國(guó)，你對(duì)此的投入應(yīng)當(dāng)無(wú)人能及。
4.Passion
4. 熱情
You had better be 100% sure that you have a burning passion for your blog and what it's all about before you jump in head first. One of the biggest reasons people fail as bloggers is that they choose a topic that they are lukewarm about.
你最好在一股腦投入其中之前百分百確認(rèn)你對(duì)自己的博客以及關(guān)于它的一切都充滿著燃燒的激情。人們寫博客失敗的幾大原因之一就是他們選擇了自己并不熱衷的話題。
That's not good enough if you are going to become the leader in your industry and a sought after expert. You need to love what you talk about, period.
如果要成為你的行業(yè)的領(lǐng)軍者和倍受歡迎的專家，這還不夠好。你必須熱愛(ài)你所談?wù)摰臇|西，就是這么回事兒。
Just take a look at people like Gary Vaynerchuk and Tim Ferris, they LOVE what they do. Their passion is contagious and your needs to be as well.
就看看像蓋里·維納查克和蒂姆·費(fèi)里斯那樣的人吧，他們熱愛(ài)自己所做的事情。他們的熱情是很有感染力的，你也要像他們一樣。
5.Support
5. 支持
This is something that you need to consider before attempting the long road to blogging success. You will be sacrificing nights, weekends, and sleep in the quest to create an incredible and profitable business.
這是在你試圖走上通往成功博客的漫長(zhǎng)道路之前需要考慮的問(wèn)題。為了打造你那了不起的利潤(rùn)可觀的生意，你將犧牲掉夜晚、周末及睡眠。
There is also a very good chance you will alienate friends and family in your quest for blogging greatness. If you are single, you should surround yourself with like minded people. If you can, join social groups, become part of a mastermind group, or build a closely knit network of peers.
為了偉大的博客事業(yè)，你也極有可能會(huì)疏遠(yuǎn)朋友和家人。如果你是單身，你應(yīng)該讓自己的身邊不乏有思想的人。如果可以，加入一些社團(tuán)，成為智囊團(tuán)的一員，或者營(yíng)造一個(gè)聯(lián)系緊密的同僚網(wǎng)。
If you are married or in a committed relationship, you will have a much smoother journey if they are on board with what you are doing. The problem is that many non-bloggers don't understand what we do at all.
如果你已婚或者正處于一段牢固的戀愛(ài)關(guān)系中，而他們對(duì)你正在做的事情有所幫助，那么你的寫博之路會(huì)更加順暢。問(wèn)題是，許多不寫博客的人根本不了解我們所做的事情。
Trying to explain all that goes into a building a successful blog is like trying to teach someone a new language. If your significant other doesn't get what you're doing, your job is to show them.
試圖解釋所有有關(guān)打造成功博客的事情就像試圖教給某人一種新語(yǔ)言一樣。如果對(duì)你非常重要的另一半不清楚你在做什么，那么你的工作就是要展示給他們看。
One method is by showing them results. If you start bringing in revenue, they might not even need to understand what you're doing. They might just be happy by knowing that you are making money.
一種方法是給他們展現(xiàn)一下你的成果。如果你開始獲得收益了，他們可能甚至就不需要了解你正在做什么了。他們或許因?yàn)橹滥阍谫嶅X而高興呢。
If you're not making money yet, you will need to help them understand what blogging entails. Believe me, this is not an easy task.
如果你還沒(méi)有從中賺到錢，你就要幫助他們了解寫博客所需要承擔(dān)的東西。相信我，這并不是一件簡(jiǎn)單的事情。
There is a very strong chance that their eyes will glaze over as you start talking about the importance of the placement of your opt-in box. Explain things a little at a time. The language bloggers use makes no sense to most, so take it slow.
很有可能當(dāng)你開始講述選擇框設(shè)置的重要性時(shí)，他們的眼神會(huì)有些呆滯。每次講解一點(diǎn)點(diǎn)。大多數(shù)人不懂寫博人所用的語(yǔ)言，所以講得慢一些。
6.Balance
6. 平衡
Blogging can be all consuming. It can literally eat up all of your time. If you are in a relationship, it's imperative that you find time for your significant other.
寫博客會(huì)使人全身心投入進(jìn)去。這確實(shí)會(huì)用掉你的所有時(shí)間。如果你正在戀愛(ài)，你必須要?jiǎng)蚪o你的另一半一些時(shí)間。
I can speak from experience here when I say that a marriage can suffer because of a lack of balance. It's incredibly easy to get wrapped up in your blog and forget about everything else. Don't do it!
我在此要說(shuō)些經(jīng)驗(yàn)之談，一段婚姻會(huì)因?yàn)槭Ш舛馐芡纯唷．?dāng)然埋頭于你的博客來(lái)忘掉其他的一切非常容易，但是千萬(wàn)別這么做！
You must force yourself to spend time away from your blog and spend more time with your family. I have 2 small children who I love more than anything, but I often find myself so intent on working on something that I forget all about spending time with them. Setting a schedule will help with this.
你必須強(qiáng)制自己從你的博客中抽出一些時(shí)間來(lái)多與家人在一起。我有兩個(gè)小孩，我愛(ài)他們勝于一切，但是我經(jīng)常發(fā)現(xiàn)自己太專注于工作而全完忘記了要花時(shí)間陪他們。制作一張計(jì)劃表會(huì)幫你解決這個(gè)問(wèn)題。
For example, set a timer for 2 hours and when time is up, you're done, period. Many choose to blog only at night after everyone is asleep. This is hard to get used to, especially if you have kids who like to get up early, but there is always a way to make it happen! It's all about sacrifice.
舉個(gè)例子，定時(shí)兩小時(shí)，時(shí)間一到，你就結(jié)束工作，就是這樣。很多人選擇只在夜晚所有人都睡覺(jué)時(shí)才寫博客。要習(xí)慣于這種方式挺難，尤其當(dāng)你有了喜歡早起的孩子時(shí)，但是總有辦法會(huì)解決！只要做出犧牲就可以了。
7.Sacrifice
7. 犧牲
Be prepared to sacrifice many of the things you have grown accustomed to if you are truly committed to become a professional blogger. Gone are the nights of playing xBox, watching tv, and partying.
如果真的決心要專業(yè)寫博，你就要準(zhǔn)備好將你已經(jīng)習(xí)慣了的許多事情犧牲掉。在夜晚玩游戲機(jī)、看電視、聚會(huì)的日子就不復(fù)存在了。
OK, it doesn't have to be this way, but you will need to forego many of these luxuries in order to give your full attention to your business. And why wouldn't you?
好吧，其實(shí)也不必非要如此，但是你需要放棄許多享受以便全身心投入你的事業(yè)中。你為何不去這樣做呢？
Ask any business owner who is passionate about what they are doing and they will tell you that they would much rather be working than goofing off. Unfortunately, many people are not willing to give these things up and find themselves spending less and less time on their blogs.
問(wèn)一下任何一位企業(yè)家，他們熱情地投入到自己正在做的事情中，他們會(huì)告訴你，他們寧愿工作也不愿游手好閑。遺憾的是，許多人并不愿意放棄這些享受，他們發(fā)現(xiàn)自己在博客上所花的時(shí)間越來(lái)越少。
This usually results in an abandoned blog.. just another statistic.
通常這樣帶來(lái)的結(jié)果就是放棄寫博，這僅僅是另一項(xiàng)統(tǒng)計(jì)調(diào)查。
8.Learning
8. 學(xué)習(xí)
The Internet is evolving at lightning speed and we need to be willing to keep up. If you think you have it all figured out, you're wrong. Any successful blogger (or business person) will tell you that the in order to remain that way, you need to be in a constant of learning.
網(wǎng)絡(luò)正以光速進(jìn)行著演變，我們必須樂(lè)意去跟上這種變化。如果你認(rèn)為自己已經(jīng)知道了網(wǎng)絡(luò)的一切，你就錯(cuò)了。任何一位成功的寫博人（或商人）會(huì)告訴你，為了保持現(xiàn)狀，你需要繼續(xù)不斷地學(xué)習(xí)。
Internet marketing, the means by which most bloggers will build their business, is changing rapidly. Many of the core principles remain the same, but in order to gain a competitive edge, we need to be in the know.
網(wǎng)絡(luò)營(yíng)銷是大多數(shù)寫博人做生意的方式，它的變化很快。其中的許多核心法則是不變的，但是為了獲得競(jìng)爭(zhēng)優(yōu)勢(shì)，我們需要做到消息靈通。
If everyone is marketing a certain way with their email newsletter, you need to do it better. How? Learn what everyone is doing and do it differently. Teach people something they don't know already. Cover stories that just broke. Do reviews on products that were just released. Use your imagination. Become THE expert.
如果每個(gè)人都用他們的電郵通訊來(lái)進(jìn)行營(yíng)銷，你就需要做得更好。怎么做？了解所有人正在做的事情，并做得與眾不同。教給人們他們還不知道的東西，報(bào)道剛剛發(fā)生的故事，評(píng)論剛剛發(fā)布的新產(chǎn)品。運(yùn)用你的想象力，成為行家能手。
9.Trial and Error
9. 嘗試錯(cuò)誤
There is no manual on how to blog successfully. Scratch that, there are thousands of manuals on how to blog successfully. The problem is that they all work and none of them work.
沒(méi)有什么指南來(lái)告訴你如何成功寫博。亂寫一通，也有成千上萬(wàn)種指南來(lái)告訴你如何成功寫博。問(wèn)題在于，他們?nèi)孔嘈в侄紱](méi)有用。
The ingredient that changes everything is YOU. These how-to books don't know you, your style, your voice, or your passions.
改變一切的要素在于“你”。這些指南性的書并不了解你、你的風(fēng)格、你的聲音或者你的鐘愛(ài)。
Therefore, it's impossible to create a product that you can just plug in and become an overnight success. What you do with it will make you a success or failure. Blogging, like most other things, is a trial and error process.
因此，不可能創(chuàng)造那么一種產(chǎn)品，你只插上電源就可一夜成功。你用此所做的事情會(huì)讓你成功或者失敗。寫博客就像大多數(shù)其他的事情一樣，是個(gè)嘗試錯(cuò)誤的過(guò)程。
The good news is that we need this process in order to learn, understand, and grow. The experience we gain from this process in invaluable to our success.
好消息是，我們需要這樣的過(guò)程來(lái)學(xué)習(xí)、了解并成長(zhǎng)。我們從這一過(guò)程中所獲取的經(jīng)驗(yàn)是通往成功的無(wú)價(jià)之寶。
Ask any blogger who is earning a living online and you will find that they have tried (and often failed) at multiple different ventures. That's how we learn to be great, we try to figure out, through the trial process, what works the best.
詢問(wèn)任何一個(gè)在網(wǎng)絡(luò)上謀生的寫博人，你就會(huì)發(fā)現(xiàn)他們已經(jīng)在各種不同的冒險(xiǎn)中嘗試（并且經(jīng)常失?。┒啻瘟?。這就是我們?nèi)绾螌W(xué)習(xí)做到最好，通過(guò)嘗試的過(guò)程，我們努力去找出最好的方法。
10.Positivity
10. 積極性
If you are by nature a cynical or negative person, you need to work on changing that immediately. With all the obstacles in our way to success, it's absolutely critical that we remain positive and actually believe that we will succeed.
如果你天生就憤世嫉俗或消極低沉，你需要立刻來(lái)改變這一點(diǎn)。在我們通往成功的道路上會(huì)遇到很多阻礙，保持積極的態(tài)度并確實(shí)堅(jiān)信我們會(huì)成功則是絕對(duì)至關(guān)重要的。
We will all become overwhelmed at one point and doubt and fear will want to overtake us. This is a normal part of this business. However, we need to keep our eyes on the end result and remember that we CAN do it.
我們都會(huì)一度不知所措，懷疑與恐懼將要把我們壓倒。這是正常的一個(gè)階段。然而，我們需要關(guān)注最后的結(jié)果，記住我們能夠做到。
The only thing stopping us of from being a huge success is US.
能夠阻礙我們走向巨大成功的只有我們自己。
Please note that this post is not intended to talk you out of your dreams of become a professional blogger, but rather to set realistic expectations of what lies ahead.
請(qǐng)注意，這封郵件并不是想打擊你成為職業(yè)寫博人的夢(mèng)想，而是要給你呈現(xiàn)前方道路上的實(shí)際預(yù)料的事情。
Keep your mind sharp and your vision strong and you will be well on your way.
保持敏捷的頭腦和強(qiáng)大的想象，你就會(huì)順利前行。
Written on 3/14/2011 by Steve Roy. Steve is the owner of EndingTheGrind.com, a blog about escaping the daily grind of a 9 to 5 job, building an online business, and living your passions. You can also find him on Twitter at @EndGrind.
本文由史蒂夫·羅伊于2011年3月14日撰寫。史蒂夫是EndingTheGrind.com的創(chuàng)建者，這個(gè)博客討論的是逃離朝九晚五的日常工作，創(chuàng)建網(wǎng)絡(luò)生意，活出你的熱情。你也可以在推特中用@EndGrind找到他。
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