I’ll bet that spot is where you started thinking about how you were going to sell or share that creation. I’ll wait here while you think about it…
我打賭那個(gè)地方，就是讓你開始考慮如何推銷或者與人分享創(chuàng)意的地方。當(dāng)你考慮的時(shí)候，我將在此等待...
Okay, we’re back. Let’s take a step back into why you started the creative process in the first place. Chances are, it probably had nothing to do with how you were going to share or sell the idea – it probably had everything to do with the fact that you were interested in playing with the idea. Something about the possibility of the idea dialed into that curious part of you and beckoned to be made into reality, and the rush from being in that nexus of possibility and actuality kept you immersed there, tugging at the conceptual ether like a midwife coaxing a newborn into the light of day.
好了，我們回歸正題。讓我們回想一下，最初你開始產(chǎn)生創(chuàng)意的原因。很有可能，當(dāng)時(shí)的創(chuàng)意與你將如何向別人推銷或分享它完全無關(guān)；它很可能僅僅與你當(dāng)時(shí)對(duì)該想法的興趣有關(guān)。一些關(guān)于該想法的可能性撥動(dòng)了你的好奇心，然后讓你產(chǎn)生將其變成現(xiàn)實(shí)的想法，隨后，介入可能性和現(xiàn)實(shí)性之聯(lián)系的沖動(dòng)使你沉迷，你努力想構(gòu)思出新意，如同新婦勸誘幼嬰迎接曙光一般。
But somewhere in the process, things got tangled. You labeled the idea and determined whether it would be sellable, or good, or bad, or worth the time, and the unseen cords you were pulling slipped through your grasp. Instead of coaxing the idea, you were left trying to pull it with no solid ground to stand on.
然而，在構(gòu)思的過程中，事情糾結(jié)了。你給你的想法貼上了標(biāo)簽，不清楚它是否可售，到底好不好或者值不值得費(fèi)時(shí)間。你手中一直緊握的那根看不見的線，也于不知不覺中斷了。到最后，當(dāng)飄忽于浮云之時(shí)，你只能拼命地?fù)茉茢[霧，無法喚回靈感。
Sigh
哎~
This is where the whole begin with the end in mind thing confuses people. As a creative, you’re not really creating because you’re trying to make money or share it with people – you’re creating because you enjoy creating. Let me say that again: the end of creating art is creating art.
這便是結(jié)癥的開始，最終使得創(chuàng)意讓原創(chuàng)者迷惑。作為一個(gè)有創(chuàng)意的人，其實(shí)，你并不是因賺錢或者為與人分享而創(chuàng)造，你因快樂而創(chuàng)造。讓我們?cè)僦厣暌槐椋核囆g(shù)創(chuàng)作的最后實(shí)為創(chuàng)造藝術(shù)。
(For simplicity’s sake, I’m calling every creative product ‘art.’ If you don’t think what you’re doing is art, think about your most inspired moments in the creative process and think about what word pops up. If you’re still unconvinced, substitute whatever creative thing you do in the place for ‘art.’)
(簡(jiǎn)單說來，我稱所有的創(chuàng)意作品為“藝術(shù)品”。假如你不認(rèn)為自己現(xiàn)在所做的是藝術(shù)品，那么，想想創(chuàng)作過程中最讓你感到精神振奮的時(shí)刻，想想腦海中涌現(xiàn)出的詞語。如若你依舊不確定，在你稱作為“藝術(shù)品”的位置中換上其他有創(chuàng)意的事物。)
Furthermore, creating art also helps you develop into the type of person that you want to be. Mind the form of the verb there: it is present tense intentionally. Creative people are not satisfied with having created something, really – they are most satisfied when they are creating something. That one fact alone explains why successful creative people keep creating well past the time in which it’s necessary for them to do so; they create because it’s a part of what makes them come alive.
不僅如此，創(chuàng)造藝術(shù)還可以幫你成長(zhǎng)為你想成為的那種人。注意一下這里動(dòng)詞的形式：我故意用了一般現(xiàn)在時(shí)。有創(chuàng)意的人不會(huì)只滿足于創(chuàng)造出了一些東西，真的，他們最滿足的時(shí)刻是在他們正在創(chuàng)作的時(shí)候。僅此一個(gè)事實(shí)便可解釋為什么成功的有創(chuàng)意的人們一直以不停地創(chuàng)作來度過時(shí)日；他們必須這樣做，他們創(chuàng)造是因?yàn)?，這就是使他們活著的部分原因。
The point here is that your art is for you. It’s your way of playing in the symphony of the universe, and whether or not anyone wants to hear it is neither here nor there. Create for yourself.
這里的觀點(diǎn)是，你的藝術(shù)只屬于你。這是你演奏宇宙交響曲的方式，不論別人是否想聽到它，這完全沒有關(guān)系。為你自己而創(chuàng)作。
“But I’m trying to make money from my art?!”, you object.
“但是，我只是想從我的藝術(shù)品中賺錢？！”你反對(duì)道。
I’m not saying you can’t sell it – I’m saying you have to create it first. And to create it, you have to create it for yourself. You have to be passionate about it. You have to be interested in it. You have to have your moment to cherish the newborn.
我不是說你不能賣它，我只是說你必須先創(chuàng)作它。為了創(chuàng)作它，首先你得為你自己而創(chuàng)作。你必須對(duì)它滿懷熱情，充滿興趣。你必須要讓自己擁有一刻，細(xì)品杰作。
Keep in mind that a) you don’t have to sell it, and b) you’ll never sell everything you create. You may decide you want to keep it for you. You may be satisfied from a day spent in creative play. You may share it with someone, only to be surprised that they like it. Who knows?
要記?。篴.你不一定要賣掉它。b.你絕不會(huì)賣掉你創(chuàng)作的任何東西。你可能會(huì)決定為自己而將其留下。你可能會(huì)在創(chuàng)作了一整天后而感到心滿意足。你會(huì)可能與他人分享，卻只因他們喜歡它而感到驚訝。誰知道呢？
But your art is for you.
你的藝術(shù)品僅屬于你。
Go back and review those half-baked ideas. Put a sign, physical or otherwise, on them that says “Not For Sale” or “Just For Me.” Give yourself room to play.
回想一下那些半成的想法，給它們寫上“非賣品”或“只屬于我”的標(biāo)語，或者做些其他實(shí)際的事情。給自己一些玩樂的空間。
See what happens, but remember why you’re creating and who you’re creating for.
看看會(huì)發(fā)生什么，只不過要記得，你為什么而創(chuàng)作，為誰而作。
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