Feature
Mobile Web 1.0
Mobile Web 2.0
Network
Low speed (<0.5MB)
High speed (>0.5MB) – HSXPA, WiBro
Protocol
WAP protocol-based WAP browsing
(w)TCP/IP-based full browsing
Contents
HTML and WML-based contents
XML and XHTML-based contents
Business Model
Walled garden, backyard
Open business model and wired/wireless integrated model
Technical Model
Closed, proprietary
Open and standard based (MobileOK)
Browsing Method
Browsing of WAP sites
Ubiquitous browsing linked to RFID and LBS, real-world tagging and RSS reader function
Terminal
Connection through the mobile phone
Connection through various mobile devices
Service
Only hyperlink supported
REST-, SOAP-, and WSDL-based Mobile Web service
Authentication
Centralized authentication
Distributed authentication and identity management
Connection
Input the Entry URL
Automatic connection (WINC, mobile RFID, 2D barcode, etc.)
UI
One hand/Both hands/
Hands-free
Multi-modal/Ubiquitous Web access technology (voice, gesture, RFID, etc.)
API Interface
One service, some API
Mashups, Open APIs
Fee
Measured rate system (very expensive)
Flat rate system (normal)
Advertising
No advertising
New business model based on mobile advertising
Characteristics
Dedicated to browsing
Mobile Web as a platform
