You might say I'm a self-made photographer, but the truth is I studied by working as an assistant for a well-known car photographer in the early 80s. Cars reflect everything that surrounds them, as I found out in many incidences how light can bring a piece of metal to life. Not the worst school. But I soon realized that photography had not that much to do with techniques. It looked to me quite simple: all you really needed was an eye, preferably related to a brain. Once framed, anything could make an interesting picture.
I turned to advertising photography nearly from the start, leading me to understand something else. It wasn't about what you see, or even how you see things anymore, but about how you wanted things to be seen. Pictures with a goal. There I signed! But I rarely translate a concept strictly as it has been drafted. I would feel useless. I try to capture the idea, then look for the best way to improve it into an image. Concepts are my food. And I've got quite a fragile stomach!
When you think alike together with an art director, you realize how much further it can go. With a weak idea, the best you can do is a very nice picture. It happens. On the other hand, a truly good idea can always be transcended by its formalization. What you have to do is get the whole picture in your head before starting to work. From there it's easy. You just have to put the pieces together to get it the way you've seen it. Wrong. Here is where it really starts; you perceive other opportunities. And you can't resist to experiment new ways. You'll often opt for a totally different one. You're an eternal beginner. Stupid? That's what you're paid for! To re-invent your job every time. That's probably why you can spend an entire life doing it without being bored. If you're unlucky, like me, being a detail-maniac freak, as you're one of those who truly believe that small details can make a huge difference, you'll probably need a few more lives to imagine reaching pretense of satisfaction!（Article source：Bernstein&Andriulli）
翻譯：
你可能會(huì)說我是一個(gè)白手起家的攝影師,但是事實(shí)是我學(xué)做助理了一個(gè)著名的汽車攝影師在80年代初。汽車反映周圍的事物,我發(fā)現(xiàn)他們?cè)谠S多發(fā)病率光是怎么能帶來一塊金屬的生活。而不是最壞的學(xué)校。但是很快就發(fā)現(xiàn)攝影沒有那么多與技術(shù)。看上去我很簡單:所有你確實(shí)需要的是一只眼睛,最好與你的大腦!一旦用任何一樣?xùn)|西都讓一個(gè)有趣的圖片。
我轉(zhuǎn)過頭去廣告攝影近,從一開始,帶我去理解別的事情。這不是對(duì)你所看到的,甚至你怎么看東西了,但如何要求把事情還有待觀察。畫一個(gè)目標(biāo)。我在那里簽名! !但是我很少翻譯理念嚴(yán)格已經(jīng)起草。我覺得無用的。我試圖捕捉的理念,然后找到最好的方法來改善它變成一個(gè)圖像。概念都是我的食物。和我已經(jīng)相當(dāng)脆弱的胃!
當(dāng)你認(rèn)為一樣連同一份藝術(shù)總監(jiān),你就會(huì)意識(shí)到還有多遠(yuǎn),它能去。較弱的想法,你最應(yīng)該做的事情是一個(gè)非常不錯(cuò)的畫。這事。另一方面,一個(gè)真正的好主意總能被超越的形式化。你要做的就是讓整個(gè)畫面在你的腦海中,然后再開始工作。它從那兒很簡單。你只需要把碎片粘合起來,去得到它的方式,你見過它啦。錯(cuò)了。在這里它真正的開始,你都曉得,其他機(jī)會(huì)。和你無法抗拒嘗試新的出路。你經(jīng)常會(huì)選擇一個(gè)完全不同的。你是一個(gè)永恒的初學(xué)者。愚蠢嗎?那就是你要付!你的工作重新發(fā)明,每一次。這就是為什么你可以花的整個(gè)一生做而不被無聊。如果你運(yùn)氣不好,像我一樣,是一個(gè)detail-maniac奇怪,當(dāng)你的一個(gè)人確信小細(xì)節(jié)會(huì)有很大的作用,你可能需要更多的生活想象達(dá)到的虛偽滿意!
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